Smaht Pahk

Hyundai went full Boston for Super Bowl in 2020. To tout the wicked awesome "smart park" feature, the brand campaign leaned in with some Boston legends for a hilarious and memorable spot. But we didn't stop there. Our social team ate it up and left no crumbs, launching Hyundai on TikTok in the platforms FIRST EVER US-BASED OEM campaign with the legendary Rachel Dratch, as well as created a companion online film to tease and support the overall campaign.

Webby Winner: Integrated Campaign
Shortys Finalist
Twitter "Best Tweets" Award
Twitter "12th Player" Award