The Big Hyundai Handoff

For Super Bowl 2024, Hyundai decided to take the weekend off - turning its Instagram handle over to other brands to help them Conquer the Weekend in the name of the all-new Hyundai Santa Fe.

22 brands came together, creating over 100 pieces of content which our team published and reacted to all weekend, getting the handle millions of impressions and views.

30MM Reel Plays
31.4MM Impressions
19.1MM Accounts Reached